Like every year, Udyam has taken a lot of initiatives this year as well. Starting with Walk-a-thon 2015 and Jayapriya Scholarship at the beginning of the academic session (20015-2016), the team has included new initiatives for raising funds for various NGOs.
NMIMS, Bangalore is sponsoring the education of Jayapriya, a bright student of class 8th, for the past three years. For the past 3 years, team Udyam raises funds for the scholarship through various fund raising activities such as Silent Auction. This year also, the institution continued the tradition of supporting the girl child’s education. Moreover, the “NMIMS Sunshine Scholarship 2015” was also provided to two more bright students- Praveen Kumar from 5th Std and Arokya, who studies in 3rd Std.
Chalk the Walk:
Knowesis as a partner of the Walkathon gives an opportunity to the students to showcase the talents. In order to be part of the driving force that is campaigning for Zero Waste, the students created posters with as many images and slogans. The posters were displayed during the walk in Lal Bagh during a flower show.
Udyam in association with Rang-the cultural committee of NMIMS, conducted its annual event called ‘Walk-a-Thon’ for creating awareness about Zero Waste, this year. Udyam team joined forces with a Bangalore-based NGO called ‘Saahas’, which was committed to finding solutions to solid waste. The walk was to raise awareness about the issue which has been plaguing our society for far too long and needs to be addressed. It took place in Lal Bagh during a flower show. Amid the huge crowd, the walk was commenced with a street play titled ‘Dekh Bhai Dekh’ that was performed for increasing the knowledge about Waste Segregation and different ways to reduce it as Waste Reduction is the need of the hour.
Committed to making a difference: Udyam’s constant endeavor is to work towards the betterment of the society. Udyam organized CSR event on Independence day. As a humble contribution to Independence Day, the Students of NMIMS Bengaluru visited ‘Samarthanam’ an NGO based in HSR layout and organized activities like ‘Drawing Competition’, ‘Dance workshop’ and engaged with over 200 differently-abled kids of Samarthanam.
Joy of Giving Week:
Joy of Giving Week (JOGW) is going to be conducted from October 2-8, 2015. NMIMS Bangalore celebrates the joy of spreading love through various activities. These activities such as Collection drive, Blood donation, Cleanliness drive, food stalls and Visit to an NGO are conducted by Udyam team. This year new event called “wish tree” is being introduced in the Joy of Giving Week. All the collections from the food stall and collection drive events of Joy of Giving Week were donated to Mitrajyoti and Riva NGOs. The wishes of the kids suffering from cancer of Riva NGO were fulfilled through “wish tree” event. Around 90 students volunteered for JOGW.
CSR Round table:
NMIMS, Bangalore partnered with Brandonomy-Sponsor Source to host CSR Round Table. The event held on 31st October, 2015 in association with Udyam, the Social Responsibility Cell of NMIMS, Bangalore was the first of its kind for raising cognizance and sensitizing leaders, corporates and students about the advantages of CSR for the business to create brand differentiation and build brand strategy.
The esteemed panelists of the panel discussion were CSR and Marketing heads of various organizations- Mr. Aniisu K. Verghese from TESCO, Mr. Deepak Prabhu representing Cognizant, Ms. Shiwani Varma Vyas from Xchanging Technologies and Mr. Bala Warrier, CEO of Manipal Foundation. The enthralling discussion was moderated by Mr. Abhishek Ranjan, Head-CSR from Brillio. Moreover, the event was attended by the Marketing and CSR delegates, working professionals, startup founders and academicians.
The productive discussion ended with a sense that such events need to be conducted more often to facilitate sharing of best practices and free exchange of ideas in the field of brand management through CSR.